Excludia

Digital Agency branding and web design - Complete brand identity and website design for a growing digital marketing agency including logo, brand guidelines, and responsive website.

Overview

Excludia is a digital agency brand refresh and website redesign built to communicate credibility, energy, and measurable outcomes. The deliverable wasn't just a logo — it was a full system the team could use across web, pitch decks, and social campaigns.

Goal: differentiate in a crowded market while improving lead quality. Role: brand + web designer.

Brand foundations

I defined the positioning and tone guidelines first, then translated them into a visual identity system.

Voice: clear, confident, outcome-focused
Visual language: bold geometry + calm spacing
Typography: strong headlines with readable body copy

Website strategy

The site architecture was built around a simple narrative: problem → approach → proof → CTA. Every page includes intentional conversion points and proof elements.

Homepage with service clarity and social proof
Case studies structured with results-first storytelling
Contact flow with frictionless lead capture

UI details

I created a layout system with reusable blocks: hero variants, service cards, testimonial rows, and pricing/retainer modules. The visual polish comes from consistent spacing, subtle hover states, and accessible contrast.

Components: buttons, badges, cards, pricing tables
Responsive: optimized for mobile lead capture
SEO: metadata + structured headings

Deliverables

Brand kit: logo set, color palette, typography, and usage rules
Design files: Figma library + page templates
Guidelines: a lightweight brand book for the team

Result: the refreshed brand helped the agency pitch larger clients with a clearer story, and the site delivered a more consistent conversion experience.

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